While Daniel and Alexis hold the emergency meeting on how to save Mode, Willie shows up to unveil her plans of her new magazine, Slater. She offers those who are willing to switch a 15% raise, along with dental benefits and cosmetic surgery (to which Amanda eagerly encourages Betty “Oooh!! Go, go!!”). More than half of the staff moves over to Team Willie and Alexis’ old identity re-emerges and is ready to kick some ass, but is stopped by Daniel and Betty. Surprisingly, Amanda stays for the sake of family ties “This wasn’t just Bradford’s magazine, it was my mother’s”. Stressed and having to fill very big shoes, Bradford reappears on Betty’s desktop and has her give Daniel a pep talk (or the kitty dies). After Betty’s uplifting pep talk, and probably cans of Redbull later- Daniel steps it up and begins to delegate responsibilities to the team. Not only does he have to fill 83 pages of content, the printer is refusing to push the printing time by an hour, and the original cover girl is now in rehab. Following the classic Meade traditions, dirty work ensues- Alexis heads to the printers to seduce the man in charge, and Daniel plans to break their cover starlet out of rehab. Another disaster strikes at home- Hilda trips over the Christmas tree lights and the entire thing sets on fire! Oops. A stressed and concerned Betty asks, “What about popsicle Santa? He was made of wood!” RIP popsicle Santa.

After a $1000 entrance fee paid to the bodyguard, Daniel and Betty arrive at the rehab centre where the cover girl Cameron is played by guest star Eliza Dushku. The troubled starlet who is dealing with alcohol issues is certainly reminiscent of a recent little Lo we know! She has now found God, and after some persuasion by Betty of redeeming herself for her erratic behavior on set the last time (i.e. peeing in Betty’s chair and throwing coffee in her face then replacing it with vodka), she agrees to the re-shoot.
Alexis goes to seduce Arthur at the printer’s, but it turns out to be a little man named Harvey who refuses to give them an extension. So Alexis locks the two of them in the office and uses her height to her advantage.
At the photo shoot, troubled starlet Cameron is screaming and kicking for drugs and alcohol, and Daniel arrives at her dressing room with a bottle. Cameron emerges screaming and smashing the set with guitars and is later escorted by security. Betty questions her role again at Mode- is this what her job entails? Sneaking actresses out of rehab and feeding them drugs?
The photo shoot was a failure, but it seems that Harvey and Alexis have taken the time to bond over their differences and about acceptance. The bonding time softens up Harvey a bit, and he gives them the extension!
Back at Mode, Amanda was given the responsibility of covering the “What’s Hot” section. With a little help from the pizza delivery man, Amanda is inspired- she presents a hoed-up Halloween-esque delivery uniform…err dress? The team is not impressed, and Amanda is found drowning her sorrows in Italian shoes in the closet.
As it turns out- Daniel didn’t give the bottle to Cameron, and that’s why she freaked out. Betty is relieved that Daniel did the right thing, and is taking Mode into his own hands. Now the only problem left is the cover- struck by a pang of inspiration from what Betty said, Daniel takes off. He presents the cover, which is all black. Only black. “Oh- it’s a fold-out!” Inside in white letters it reads “in memoriam: Bradford Meade”. The team is touched and impressed- issue 001 is ready to hit the stands! A blank slate- a new legacy is about to begin. Daniel in turn convinces Betty to stay, telling her that change is a part of growing up, and that Betty can still be the same person while staying at Mode.
Betty returns home with her old job back and a new tree- a pink one. “Pink is the new green!” echoes Justin. She puts a new twist to her mother’s tradition, but keeps her memory alive with the angel ornament.
Meanwhile, things aren’t looking so good for Willie who needs funding to start up her magazine. Her Senator father is disappointed in Wil- even disgusted at the notion of “investing in a world that turned you into…this”. No money from Daddy? What will Willie do now?! I guess new beginnings aren’t exactly good for everybody!