The Oprah Effect

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We all know that everything Oprah Winfrey touches turns to gold. Whether Oprah adds a book to her book club, likes a new product or talks about a company, the results are consistently huge. Personally, nine times out of ten when Oprah mentions something, I check it out. The woman just has that, well, effect.

Now, CNBC is taking a closer look at this so-called "Oprah Effect" in a special documentary airing on May 28 at 9 pm. It'll not only put Oprah under the microscope, but the business that have been effected since appearing on Oprah as well. Check out what happened to Lisa Price, author of "Success Never Smelled So Sweet," after she promoted her book on Oprah:



















Don't you just wish that could happen to all of us? Well, if it is a goal of yours to appear on Oprah one day with something to pitch, you should definitely watch CNBC's The Oprah Effect for tips like these:



















Plus: Has Oprah ever affected your purchasing decisions?

—Jacki Garfinkel

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1 Comments

CNBCTV said:

If you missed "The Oprah Effect" and would still like to check it out here are the remaining air times:
Sunday, May 31st 10p ET
Saturday, June 6th 11p ET
Monday, June 8th 1a ET
Sunday, June 14th 8p ET

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